With over 187 million MAU worldwide, and 164 million monthly users in its four key markets Japan, Taiwan, Thailand and Indonesia, LINE is one of the market leaders in the region. LINE QUICK GAME was launched in September 2018, and had already attracted 3 million mostly young users in Japan in only one month.
“We are thrilled to work with LINE and present one of our most popular titles to their young player community”, says SOFTGAMES’ CEO Alexander Krug. “Thanks to their outstanding expert knowledge in creating compelling game experiences for Messengers our team did an amazing job in localizing this version of Cookie Crush and tailoring it precisely to this exciting new service’s features and requirements. We are delighted to offer LINE’s users a charming and likewise challenging match 3 experience to explore and enjoy with their friends.”
Expansion into a new market
For SOFTGAMES, the partnership with LINE is the first move into this fast-growing new market for Messenger Games. To meet the constantly increasing demand for their high-quality casual and hyper-casual titles the company has doubled their workforce in their two offices now around 85 employees in less than a year, and is still on the look-out for talents. Having pioneered in the field of Messenger Games since November 2016, SOFTGAMES brings a proven track record of successful titles to the table that already entertains an audience of millions of daily active players around the world.
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