Berlin-based SOFTGAMES, the world’s largest producer and distributor of HTML5 games, announced today that it is one of the exclusive launch partners for Instant Games, a new feature from Facebook that lets people play games within seconds on Messenger and Facebook News Feed. Instant Games help people to easily discover, share and play games instantly on the device of their choice.
“We’re thrilled that we are one of the first publishers to bring our revolutionary collection of HTML5 games to Instant Games. Not only our puzzle game 2020 Connect makes its way to Instant Games but also SOFTGAMES’s premier range of branded titles like Taito’s Space Invaders,” said Alexander Krug, Founder & CEO of SOFTGAMES. “Our vision is to help users to instantly engage with games they like and we believe this exciting partnership will help us to reach new audiences.”
Messaging apps are experiencing explosive growth with almost 2 billion global users and hundreds of million active users which SOFTGAMES aims to distribute its stunning selection of 400 original HTML5 games to. SOFTGAMES has developed a three-sided platform, connecting HTML5 game developers with publishers that aggregate these games, and advertisers. Brand owners and developers can immediately publish and monetize their HTML5 games across multiple platforms like Messengers, Apps, Portals, Browsers, OEMs while advertisers can reach their target audiences among SOFTGAMES existing user base of 30 million monthly active users.
“Gaming is the most popular activity on mobile, four out of five smartphone owners have played a game on their device and nearly half play games daily. However the average US consumer is tired of downloading new apps, but spends over 23 minutes daily in messengers according to SimilarWeb. Users don´t want to constantly download, install, update and switch between apps – consumers are lazy by nature and prefer to stay in their comfort zone. Therefore letting users consume games instantly even within their current chat is adding the final touch for HTML5 games.” said Krug from SOFTGAMES. “As such, HTML5 Games should be a critical part of any messenger’s strategy. HTML5 Games are mutually profitable both for players to enjoy a frictionless competitive casual gaming experience while messengers are benefiting from highly engaged users.”
Being one of the launch partners of Instant Games marks another major milestone for SOFTGAMES, accelerating the company’s momentum and adding great value. Since 2013, SOFTGAMES has demonstrated an unparalleled growth as the clear front-runner in HTML5 games distribution and monetisation. Krug from SOFTGAMES said further:
“Technology is evolving faster than ever – in less than 3 years HTML5 games has caught up to its promise to deliver a great, native like game experience.”