„Ültje - Crispers Parkour“ mobile game

‘Pure taste in an innovative and practical package – perfect to go’. This is how Ültje GmbH promotes its latest brand "Crispers“ targeted at young and dynamical customers. In order to reach this group Softgames developed and branded a dynamical and innovative mobile game – ‘Crispers parkour’.

The game

The goal of the game is to reach the destination point before the opponents do. In order to do this the player has to use numerous parkour techniques to get past various obstacles like gaps, stairs, walls or boxes. Luckily he can collect crispers which give him short but powerful energy boost. At the end of each level the player gets points for the time and number of techniques used. The more points are gained the more parkour techniques can be learned and the more urban paths can be explored.

Marketing

The game is being distributed within the Ültje marketing campaign. After buying a Crisper‘s package a customer gets an activation code which allows him to download the Java game for free. In this as well as in other cases a mobile marketing product helps to reach the target customers and expose them to the brand.