Chatbots: Messengers Are The New Gaming Platforms
“2016 is the year of messaging,” said Alexander Krug, CEO and founder of Softgames. “Messaging is about to become the new platform, and chatbots are becoming the new apps.”
Messaging apps are about to become meta-platforms featuring all sorts of services besides messaging. For example, in the future you will not leave your chat app ecosystem anymore to get a pizza. You will use pizza chatbots for it. So why should you leave it to play a game? HTML5 is now ready to provide a high quality gaming experience within every app. During his talk at Casual Connect USA 2016 Alexander discussed the current chatbot-mania, the future of apps and where it should go when it comes to social sharing and UA for games.
Delivered at Casual Connect USA 2016:
The games industry has expanded to $100 billion in annual revenue – through the explosive rise of new gaming platforms. Mobile games have grown to well over $30 billion in annual revenue this year, with more growth ahead. Virtual reality (VR) and augmented reality (AR) are poised to become multi-billion dollar gaming markets over the next few years according to many analysts. Yet, there may be another game market growing right now that could be worth billions, and it’s a place where the biggest tech companies are placing very successful bets: chatbots & messaging.
The combination of chatbots with HTML 5 gives huge opportunities — everything is possible. Nevertheless discovery is the biggest challenge for the messaging platform, but that’s true of games on nearly any platform. How do you make money out of this? Advertising is possible. In-app purchases are possible since you can access the APIs for purchase within the messaging app.
Krug’s final advice on chatbots: “Instead of wasting hundreds of thousands on user acquisition to an unwilling audience, grab $10K and invest it in a bot and try to make your own experience and push this platform forward.”
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